The chances are that whatever your skin type, you will have experienced sensitive skin to some degree or another. Sensitive skin is a very common skin type, and it is the most regular one that we hear about. Feedback from our customers show that at least 50% of our customers feel that they have sensitive skin. The signs of sensitive skin can include dryness, redness, flushing, tingling, itching, swelling, flaking, rashes or bumps. Managing sensitive skin can be challenging, as it takes considerable time and effort to determine which ingredients cause inflammation and irritation. To make this process easier, introduce only one new formula or product at a time. This rule applies to both skincare and cosmetics. Patch testing a new formula on your inner forearm is an excellent way to minimise potential reactions on the face. If your skin shows no sign of flaring up, apply the formula to the area behind one of your ears before using it on your face.