Dry skin can feel tight throughout the day, and you may experience noticeable flaking. Unfortunately, dry skin problems can increase with age and in a recent study more than 50% of older adults have dry skin concerns, so you are not alone. Other factors that can add to dry skin problems are, cold or low-humidity climates, a job that requires you to immerse your skin in water and dehydration, so drinking plenty of water and trying to avoid alcohol and caffeine (yeah, we know you've heard that bit before!) can make a significant difference in how your skin feels and looks. Daily exfoliation with gentle, non-abrasive ingredients help promote skin cell turnover without removing skin’s natural oils. Without an additional layer of dead skin, serums and treatments will be absorbed more easily.