Skincare used to be something people thought only women or so-called skincare experts cared about. But times are changing, fast.
More men are now paying attention to their skin, adding moisturiser to their daily routines
like it’s as normal as hitting the gym. Because looking sharp isn’t just about a fresh haircut or the right trainers. It starts with healthy skin.
If you’re in the trade and serving male customers, these are the products you’ll want to have on your shelves. These are the essentials men are reaching for - simple, effective, and made for real life.
What Your Bathroom Shelf (and Your Stockroom) Has Been Missing
AB:Scent Eye & Facial Moisturiser
Lightweight, fragrance-free, and properly hydrating. This moisturiser calms and soothes skin - ideal after shaving, after the gym or whenever skin needs a bit of TLC. No fuss, just results.
AB:Scent Super Serum
A powerful daily serum packed with antioxidants and vitamins to brighten, hydrate, and
protect the skin. It acts like a daily shield against stress, pollution and everything life throws at you.
AB:Scent Facial Polish
A gentle exfoliator to remove dead skin cells and refresh the face. Use it once or twice a
week - perfect after a workout or at the end of a long day. It gives the skin a clean slate
without being harsh.
23 Carat Gold Moisturiser
A moisturiser that blends luxury and performance. With real 23-carat gold, caviar extract,
and hyaluronic acid, it firms and brightens the skin while delivering deep hydration. The
result? A healthy, natural glow that feels as good as it looks.
Lime & Lemongrass Body Salt Scrub
Skincare does not stop at the face. This invigorating scrub smooths and revitalises the whole body. The zesty scent and exfoliating salts make it the perfect choice for a weekend reset or pre-evening routine.
Real Men Moisturise – and These Products Prove It
Today’s male customer wants products that work, without the jargon. These are the trade
favourites flying off the shelves because they’re straightforward, hard-working and effective.
Whether you run a grooming salon, barbershop, boutique, or retail space, these are the
kinds of products that keep your male clients coming back.
